Privacy policy

1. Information collected
When you use the ULTRASMART website, we may collect personal information about you when you request a specific service using online forms and every time you email us your details. We use this information to:
• contact you to respond to your queries (if you email us with a question, for example)
• personalise your experience of ULTRASMART content (remembering your most recent products, for example)
• optimise your experience of ULTRASMART content (remembering your connection speed to serve you streamed video, for example)
2. Use of cookies
Cookies are pieces of data that a website can transfer to an individual's computer hard drive for record keeping. Cookies can make websites easier to use by storing information about your preferences on a particular website. The information may remain on your computer after the Internet session finishes and you leave the website but you can delete them using some browsers, manually or using system utilities. Most internet browsers are pre-set to accept cookies.
If you prefer not to receive cookies, you can adjust your internet browser to refuse cookies or to warn you when cookies are being used. This site will work more efficiently if receipt of cookies is enabled but it will still operate correctly if you disable cookies. For more information on cookies and their uses, visit All About Cookies -
2.1 Google Analytics
We use Google Analytics to collect information about how our visitors use and navigate this website. We use this information  to analyse usage of the website so that we can continually work to add new features and improve your experience of it. The cookies collect information such as the number of visitors to the site, which pages they visited and whereabouts they came to the site from. This information is anonymous and cannot be used to identify you personally.
2.2 Personalised advertising
If you browse this website you may receive personalised banner advertisements whilst browsing other reputable websites. We are committed to providing you with information on products and offers which are relevant to you. The banner advertisements will relate to product pages, which have been viewed whilst browsing this website on your computer or other device.
This service is provided by ULTRASMART via a third-party advertising networks (such as Google Adwords, Google Display Network, ADroll, etc), through the use of cookies placed on your computer or other device. Advertising networks may choose to target you based on your Non-Personally Identifiable Information (Non-PII), this includes but is not limited to IP host address, the date and time of activity online, the pages viewed, browser type, referring URL, Internet Service Provider and operating system. Advertising networks DO NOT COLLECT Personally Identifiable Information (PII) such as name, address, phone number, email, address, credit card information or anything else that can personally identify you.
2.3 Third-party cookies
During your visits to the ULTRASMART website you may be delivered cookies by third-party websites. When you visit a page with content embedded from, for example, Facebook, SoundCloud, Vimeo, Twitter, YouTube, Google Maps or Flickr, you may be presented with cookies from these websites. ULTRASMART does not control the dissemination of these cookies. You should check the third-party websites for more information about these.
3. Privacy and data protection
ULTRASMART complies with all applicable UK and EU data protection legislation in force in respect of any personal information you submit to us. The personal details you submit to us will only be used for the specified purposes indicated to you and will not be passed onto unauthorised third parties without your explicit consent. 
4. Other websites
Our website may contain links to other websites which are outside our control and are not covered by this privacy notice. If you access other sites using the links provided, the operators of these sites may collect information from you which will be used by them in accordance with their privacy policy, which may differ from ours.
5. Changes to this privacy notice
From time to time ULTRASMART may change this privacy notice. You may therefore wish to check this page each time you submit personal information to ULTRASMART. The latest privacy notice will always appear on this page.
6. Contacting ULTRASMART about this privacy notice
If you have any questions or comments about this privacy notice, please contact us at